Honda’s $15.9 Billion Ev Disaster Just Delayed The Next Accord, Odyssey, And Mdx
- Acura and Honda are extending the lifecycles of several vehicles.
- A number of popular models won’t be redesigned until next decade.
- Move comes after automaker lost billions betting on electric vehicles.
Honda’s big bet on electric vehicles was a bust and the company ended up killing an assortment of models at the last minute. Among the casualties was the Acura RSX, Afeela 1, and Honda 0 sedan and SUV.
As part of the bloodbath, Honda took a 2.5 trillion yen ($15.9 billion) hit. That’s a staggering figure and the automaker is scrambling to find ways to save money.
More: Honda’s EV Pivot Just Wiped Out The Entire Afeela Brand
They’ve found one surefire way to do it, but consumers won’t like it as the company will extend the lifecycle of several popular models. According to a supplier memo seen by Automotive News, the next-generation Odyssey minivan has been pushed back at least three years and is now scheduled to arrive in March of 2030.
The current Accord is also sticking around for an extra year and will be produced through March of 2030. The document didn’t mention the next-generation sedan, but the publication suggested it could go hybrid-only.
The HR-V, which was Honda’s second best-selling crossover last month, will stick around in its current form for at least two additional years. This means the fourth-generation model might not arrive until 2032.
Acura’s Ghost Town
Acura is already in bad shape as the TLX and ZDX are dead, while the RDX will be going on a temporary hiatus. The company is now pouring salt in those wounds by extending the runs of the current Integra and MDX.
The former will stick around until at least March of 2032. The model will be nearly a decade old at that point, suggesting it will mirror the ILX. That’s not exactly a formula you want to replicate as that sedan got stale despite multiple facelifts.
Likewise, the next-generation MDX has been pushed back to early 2031. It will be a decade old at that point, which is risky considering the crossover is Acura’s best-seller by a wide margin.
Honda spokesperson Jessica Fini confirmed the authenticity of the letter in a statement to the publication and said the company is “very confident in our future product strategy, including our previously announced plans to advance our award-winning hybrid technology to more models.”
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